Posts Tagged ‘3d music video’

In other exciting news our 3d music video for The Raw I’s song “Gloria (The Death of Me)” has now had over 7,500 views across the various 3d video channels and been featured in the press and in online blogs.

The style of the video was inspired by the hologram 1990’s arcade game “Time Traveller” and took over six months to complete. It is believed to be the first stereoscopic 3d music video to be made in Scotland. With the majority of post production work done in After Effects the stereoscopic workflow and mastering stereoscopic paralax was key to getting the video completed and receiving overwhelmingly positive feedback.

Would you like to see the 3d music video?

Those of you who’ve been following the boom in viewership for our 3d videos may be interested to know we’ve gone way beyond our initial expectations and are currently still seeing an incredible increase in both views and subscriptions to our Stereoscopic 3d Video Channel on YouTube.

We’ve now got:

• Over 100 3d videos online
• Over 275,000 views of our 3d videos
• Over 850 subscribers
• Plus some really great feedback that makes it all the more worthwhile.

Check out our Stereoscopic 3D Video Channel on YouTube now…

Enhanced Dimensions has become one of the first 3d developers to make use of YouTube’s latest support for 4K video.

This new feature allows us to upload full HD stereoscopic 3d videos for use with the YouTube 3d player using the yt3d:enabled=true tags. The videos are uploaded at 3840×1080 to be played back in stunning quality full HD using the stereoscopic viewing method of your choice. Prior to this videos had to be squeezed to 50% of the width in order to fit in the 1920 width.

Check out our 4K 3D Videos on YouTube now!

It’s been another exciting day with our “FourPlay 3D” Video being featured on iGoogle.co.uk as one of their spotlight videos. In addition to being the featured YouTube partner yesterday our 3d videos are getting a significant increase in the number of views. Some facts and figures will follow shortly… I bet you can’t wait.

Check out our 3d Videos on youTube.

Enhanced Dimensions made history last week by launching Scotland’s first 3D Music Video. The video is for a song called “Gloria (The Death of Me)” by Edinburgh based indie band The Raw I’s. The video has been online for one week, with no commercial promotion, yet has already raked up over 2000 views.

The 6 minute long 3D video can be viewed using red cyan 3d anaglyph glasses on:

• YouTube (http://www.youtube.com/EnhancedDimensions)
• Vimeo (http://vimeo.com/channels/stereoscopic3d#13514033)
• Dailymotion (http://www.dailymotion.com/video/xe6jmk_3d-music-video-gloria-the-death-of_music)

The 4K 3D HD Video version can be seen using a variety of viewing methods on YouTube using their YT3D player.

The concept of the video is of a futuristic Hologram Projection Kiosk where a band performs – with the band depicted as projected holograms while the stage props, in this case guitar amps and drum kit, are solid objects. Imagine being able to buy your own little hologram theatre and watch your favourite band performing right on your desktop, that would be amazing. The concept was in part inspired by the memory of the Sega Holographic coin-op “Time Traveller” from the early 1990’s, and partly by the variations on the ”pepper ghost” illusion that is back in vogue being used at live events/theatres etc to project “holograms” in front of a live audience.

The video footage was shot using a single Sony HDR-FX 7 with the cast performing to the track in front of a greenscreen. The cast were then composited in a 3D environment created entirely within Adobe After Effects and the various shots and moves were generated with the stereoscopic effect controlled using a custom After Effects 3D rig. With this 3D rig, once the scene and general camera moves are created, the stereo effect can be increased or decreased in order to render versions suitable for a variety of screen sizes. The online version is created for a 23″ Samsung Syncmaster - this version is therefore optimal for around a 20-26″ screen.

The rendering was a massive task – each character has three animated tracking lights, plus every internal panel of the kiosk has a multi-layered animation continuously playing with certain effects syncronised to the drumbeat.  All this is rendered using an off the shelf quad core PC with 4GB RAM. To make one change, e.g.  changing the guitar amp design, would entail a week to re-render all the individual shots then another day to render the various final output 3d formats. All told the video has taken over six months to complete.

Creating the holographic look was key - it had to look a bit grungy with some harshness to suggest the technology wasn’t super smooth and that this existed in a real world environment. The fact that as you get closer the effect becomes more obvious, just as if you got too near a TV more and more artefacts become obvious really brings the look to life. Getting the hologram look right was a little like the recreating scene in Star Wars where R2-D projects Princess Leia… only not quite as sexy.

A very early clip of this was actually used in the short film “FourPlay” that won an InvaZion Award earlier this year – it’s quite interesting to contrast them now. The red cyan anaglyph version of the video can be viewed online however if you have suitable technology you can download the full HD version from the link below. A very early anaglyph version of this video that shows how far this has come will be available online soon.

• Download the half HD side-by-side version of the 3D video here.

We’ve had a recent spate of press and blogging coverage following both the Invazion 2010 Award win earlier in the Year for “FourPlay” and the launch of Scotland’s first 3d music video “Gloria (The Death of Me)” by The Raw I’s.

We’ve been covered by The Edinburgh Evening News, The Scotsman, 3D Vision Blog and on the 3D Guy Website.

Thanks to everyone for their support and stay tuned for more news on 3D content from Enhanced Dimensions.