I’ve been holding back for several months on blogging about this particular story but after several good natured attempts at reaching a resolution I feel I have hit a brick wall.For those of you who just want a summary – Sony did not supply the prizes that I & the other contestants won as outlined in their 3D World promotion and I’m asking for you to blog/email/facebook/tweet in order to help resolve this situation. Details at the bottom of this post.
The Long Prize Winning Story
In September 2010 my short 3D film, “FourPlay” was a runner up in a competition run by 3D World Magazine and Sony. The headline prize for the competition was to have your work included on a 3D blu-ray disc that Sony was going to distribute with 3D blu-ray players or 3D TVs. Secondary prizes included 3D TVs/Systems and blu-ray discs of “Sunny with a chance of Meatballs”. You can imagine the excitement of knowing your work could be potentially distributed to millions of viewers worldwide, what a scoop that would be for a small independent filmmaker.
So I put in way more hours than I’d care to admit, creating what I considered to be the best possible 3D animations that I could and a hopefully entertaining visual 3D feast! I was, and still am, very proud of the short that, apart from being a runner up in this competition, went on to be accepted for 3D film festivals worldwide.
There were some initial delays in judging the films but eventually about a month after scheduled Sony & 3D World announced the winning top ten films and “FourPlay” was up there in the runners up. Then it started.
Myself and several other contestants were regulars on the 3D World forum and it became increasingly obvious over the months that many of us were having problems getting hold of our prizes, never mind the elusive 3D blu-ray actually being created. After roughly six months I did receive a 3D enabled Sony Bravia TV, however the model supplied was not the one promoted as the prize, nor was it one “of equal value” as the competitions Terms & Conditions stated, it was in fact a 3D TV of around half the value. So far, so bad.
After several months further of waiting on news about the 3D blu-ray, and a few discussions with other competitors on the forum or email, I eventually approached a Sony representative of Sony Europe who was a contact listed for the promotion. After several attempts at getting hold of this individual it wasn’t until I threatened involving the UK Advertising Standards Authority that I actually got a response. They said that they would look into it and would get back to me as soon as possible. That was early May 2011. I am still unfortunately waiting. My emails remain unanswered, even those that included CC’ing a representative of the Advertising Standard Authority.
Can You Help?
I am currently in talks with Sony UK and would appreciate if you could hold off on any further email or facebook postings for the timebeing.